The organic market chain Alnatura is planning a home delivery service for its products in two cities: Berlin and Frankfurt am Main.
For this purpose, certain areas in which demand is particularly high were selected for delivery. The service is to be carried out by couriers who are on the road with electric vehicles or electric cargo bikes. The project also means that Alnatura will set up an online shop for this purpose and will not only offer its products online via third parties, as is now the case. After long cooperation with the food delivery startup Farmy from Zurich, it should now work, because this will provide the technological tools for it. Currently, sellers are still being sought for the delivery service in both cities, but then the company should implement its project in a timely manner.
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Photo Alnatura/Stefan Daub – Translation: Monika Werner
